Power Bra®

Power Bra®

 4750 Reviews

check_circle Posture Perfected with Science

check_circle Patented Muscle Memory Technology

check_circle Sold-out Twice.

Clinically tested comfort fit

 
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Power Bra®

Power Bra®

$45.00
$45.00
SAVE Liquid error (snippets/price line 116): Computation results in '-Infinity'% Sold out

  • This bra is AMAZING! I need to buy another one because I don't want to take the one, I have off to wash it.

    Lina M.

  • Very comfortable… I actually hate taking it off which surprised me! It gently encourages my posture to the correct position.

    Lynn C.

  • I currently have 3 of these bra and wear one everyday in my wfh job. I have noticed the subtle posture change and a huge reduction in “tech neck”. I highly recommend getting one

    Jessica F.

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    Taylor Swift Approved!

    Swifties! So recently, Taylor Swift was spotted wearing our Power Bra during The Eras Tour. In a recent clip, you can actually catch her moving, performing, owning the stage. Seeing Taylor in it just hits different. Because if it can keep up with that level of performance, imagine what it does for you.

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    Join our community of 1M+ Happy Customers

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    Stay cute, Stay aligned.

    Power bra is designed by an orthopedic surgeon and has a built in intelligent construct engineered to strengthen your posture, improve your recovery, and elevate your everyday lifestyle and wellness. Designed for daily activities, our award-winning, celebrity endorsed, and #1 selling posture bra engages spinal and shoulder muscle groups in real time and naturally guides your body into proper alignment without effort.

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    The Technical Edge.

    Our original award winning most popular posture correcting bra engineered to immediately improve your posture in real time for better health, and confidence.

    • Instant Alignment
    • Daily Wear & Sleep Wear
    • Training & Exercise
    • Yoga & Pilates
    • Travel

    AXORA®'s wire and sensor free wearables use a patented construct of lightweight, multidirectional tensile materials to engage muscle memory for biofeedback and instant proprioception. Our patented technology enables the body to relearn its best alignment spatial sense to keep your back straight, reduce pain and stiffness, and elevate your physical function.

    Stand Taller.

    The Power Bra® is our original best-selling self-correcting posture bra with real time posture muscle training. It has a built in intelligent construct engineered to strengthen your posture, improve your recovery, and elevate your everyday lifestyle and wellness.

    Designed for daily activities, our award-winning, celebrity endorsed, and #1 selling posture bra engages spinal and shoulder muscle groups in real time and naturally guides your body into proper alignment without effort. 

    Powered by patented muscle memory technology, it actively engages neuromuscular feedbsck so you can move, breathe, and live better.

    Fit Tip: For a more comfortable fit, stretch the armholes 10–20 times before wearing or upgrade to power plus bra. 

    How to Wear AXORA®?

    Axora® is designed to be worn as part of your everyday routine, at work, while traveling, during workouts, athletics, rehab, post surgery, or even while sleeping.

    ✔ Begin by wearing for a few hours per day during the first 1–2 weeks to allow the body to gradually adapt to changes in muscle activation and postural alignment.

    ✔ An immediate improvement in posture may be observed upon wear, without conscious effort, due to the smart apparel's integrated alignment technology.

    HSA/FSA Eligible: To use HSA/FSA funds, please check out with Flex. Receipts cannot be issued post-purchase.

    Machine wash cold on gentle cycle. Do not bleach. Lay flat to dry to maintain shape, stretch, and performance.

     
     

    Frequently Asked Questions

    FAQ

    For an optimal and comfortable wearing experience, we recommend the following steps.

    • Gently stretch the armholes until comfortable before wearing. This helps soften the fabric and reduce initial tightness under the arms.

    • Wear a barrier layer underneath the AXORA® bra if your it feels extra snug during initial use. Use a thin, moisture-wicking undershirt and opt for seamless or tagless designs to reduce friction.

    Start with a few hours of wear per day for the first 1–2 weeks to allow your body to gradually adapt to the increased muscle engagement and postural alignment.

    • You may notice an immediate improvement in posture upon putting it on, without any conscious effort.

    • Before wearing, gently stretch the armholes to soften the fabric and reduce any initial tightness under the arms.

    • In some cases, mild muscle soreness may be noticed within 1–2 days of first wear, similar to how muscles feel when adapting to new training. If you experience this, we kindly recommend taking a brief 1–2 day break before resuming wear at your comfort level.

    • We would recommend trying the product on over your regular clothing to help the product remain in good condition, just in case you do need to return or exchange sizes.

    With initial wear of AXORA , you may experience mild muscle soreness, similar to what you may feel after intense exercise or athletic training.

    If soreness occurs, stop wearing AXORA for 2–3 days until symptoms improve. Then resume wear for 1–2 hours per day as tolerated for up to 4 weeks, gradually increasing wear time as your body adapts.

    Yes—this power bra is designed with targeted tension and support that gently encourages proper alignment while you wear it. It doesn’t force your posture, but helps guide your shoulders back and keep your upper body aligned, so over time you naturally stand and sit straighter.

    Absolutely. Despite its structured support, it’s made to feel smooth and non-restrictive, so you can wear it throughout your day without discomfort. No digging straps or constant adjusting—just a secure, held-in feel that stays comfortable from morning to night.